📐 Static Image Ad Sizes
Format: JPG or PNG | Max File Size: 150 KB per image
| Category | Dimensions | Ad Size Name |
|---|---|---|
| Desktop | 300 × 250 | Medium Rectangle |
| Desktop | 336 × 280 | Large Rectangle |
| Desktop | 728 × 90 | Leaderboard |
| Desktop | 970 × 250 | Billboard |
| Desktop | 970 × 90 | Large Leaderboard (optional) |
| Desktop | 300 × 600 | Half Page |
| Desktop | 160 × 600 | Wide Skyscraper |
| Mobile | 320 × 100 | Large Mobile Banner |
| Mobile | 320 × 50 | Mobile Leaderboard |
| Optional | 468 × 60 | Banner |
| Optional | 250 × 250 | Square |
| Optional | 200 × 200 | Small Square |
Static Banner Requirements
- Text must not cover more than 20% of the image
- Must include a clear border
- No animation (for static versions)
- File size ≤ 150 KB
🎬 GIF Banner Requirements
For animated banners in GIF format
Animation Specifications
Max Duration
30 seconds
Frame Rate
5 FPS or slower
File Size
≤ 150 KB
Animation Guidelines
- Loop must stop at or before 30 seconds
- No strobing or flashing effects
- No rapid transitions
- Must be family-safe and professional
📱 Responsive Display Ad (RDA) Specifications
| Element | Dimensions | Aspect Ratio | Max File Size | Notes |
|---|---|---|---|---|
| Landscape Image | 1200 × 628 (min 600 × 314) |
1.91 : 1 | ≤ 5 MB | Used across most placements |
| Square Image | 1200 × 1200 (min 300 × 300) |
1 : 1 | ≤ 5 MB | Used in native and mobile placements |
| Logo (Square) | 1200 × 1200 (min 128 × 128) |
1 : 1 | ≤ 5 MB | Transparent background preferred |
| Logo (Landscape) | 1200 × 300 (min 512 × 128) |
4 : 1 | ≤ 5 MB | For wider layouts |
Pro Tips for Best Performance
- Avoid adding text inside images – Google will automatically generate headlines and descriptions
- Ensure clear contrast – Your visuals should stand out on various backgrounds
- Upload both square and landscape formats – This ensures maximum coverage across all placements
