Cross-Domain Tracking is a powerful tool that enables website owners to track user behavior and engagement across multiple domains. It is particularly useful for businesses that have multiple websites or subdomains, as it provides a clearer view of user behavior and helps to identify areas for improvement. However, setting up cross-domain tracking can be a complex process, and many website owners are not familiar with the steps involved. In this article, we will provide you with a guide to cross-domain tracking and how you can set it up for your website.
What is Cross-Domain Tracking:
Cross-domain tracking is a technique used in web analytics to track a user’s activity across multiple domains or subdomains. The process involves using cookies to capture information about a user’s activity between different domains, this allows website owners to gain a more accurate understanding of user behavior and engagement on their site. The information can then be used to make data-driven decisions to improve a website’s performance and drive business growth.
GA4 & GTM are great tools to use for cross-domain tracking. GA4 uses a first-party cookie called _ga. When a cookie is set up for your domain in GA4 it will store information about a visitor’s behavior on your site. By creating a cross-domain measurement configuration, you are setting up cookies that will communicate a user’s information and behavior to each other and in turn you will be able to see how a user navigates and behaves across different domains & subdomains.
In this manual, you will learn about cross-domain tracking, cookies & how to set them up.
What are Cookies, how do they work & what do they do?
Website cookies are small text files that are stored on a user’s device when visiting a website. They contain information about the user’s website interactions that are used to remember user information and provide personalized experiences. There are different types of cookies, such as session cookies and persistent cookies, that are used to store information temporarily or permanently.
Cross-Domain tracking using GA4
Cross-domain tracking in GA4 allows website owners to track user activity across multiple domains, providing a more accurate understanding of user behavior and engagement. In order to set up cross-domain tracking in GA4, we will look at the following:
- Create a new GA4 property and data stream for your website, if you haven’t already.