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Digital marketing has become an essential aspect of growing and improving businesses/websites in today’s digital age. This involves various tactics and strategies aimed at driving your traffic, generating your leads, improving your conversion rates, increasing your brand awareness, and engaging with your customers. To achieve these goals, digital marketers look at several key factors, including website traffic, lead generation, conversion rates, brand awareness, and customer engagement. In this article, we will explore these key areas, what digital marketers look at to grow & improve your business, and why.
Digital marketers are professionals who specialize in promoting and advertising products or services to consumers using different digital channels, tools and technologies.
They use a range of strategies and tactics to attract and engage customers, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and email marketing. Digital Marketers analyze data, metrics and consumer behavior as part of their strategy, to understand the target audience and to optimize their campaigns accordingly.
Digital Marketers look at a number of metrics & data points to work out a strategy to grow & improve your business. This helps them get insight into the performance of your campaigns & marketing tactics.
Metrics & Data are an essential part of a marketer’s strategy to drive results for your business. It helps them to manage the success of marketing campaigns & make data-driven decisions to improve their strategy.
Metrics & Data in Marketing refer to the measurement & analysis of specific data & statistics that provide insights into the performance of campaigns & marketing strategies.
Metrics are numerical measures that provide insight to a specific marketing campaign, such as clicks on an ad or conversions for your web pages.
Data refers to the raw information that is used to calculate these metrics such as website traffic or social media engagement.
Marketers can analyze these metrics & data points to see which tactics & channels drive the most traffic, and to see where there is room for improvement. These points can be analyzed in tools such as Google Search Console & GA4 – See what the Google Search Console Interface looks like in the screenshot below
They might track the following:
They will analyze website traffic to identify which channels (search engines, social media, email campaigns) are driving the most traffic and where improvements can be made.
Once visitors arrive on a website, the percentage of visitors who took a desired action, such as making a purchase or filling out a contact form, will be analyzed by marketers to optimize the website and improve the conversion rate.
The cost of acquiring a new customer through various channels, such as paid search, social media advertising, and email campaigns will be calculated. Marketers use this data to allocate resources and optimize marketing spend.
Measuring the ROI of marketing campaigns ensures that they are generating a positive return on investment. Marketers track the cost of a campaign and compare it to the revenue generated to determine the effectiveness of the campaign.
Marketers track social media engagement metrics such as likes, comments, shares, and followers to measure the success of social media campaigns and identify opportunities to improve.
They will monitor search engine rankings to ensure that their website is ranking for relevant keywords to help identify opportunities for improving their search engine optimization (SEO) strategy.
Email marketing metrics such as open rates, click-through rates, and conversions get tracked to optimize email campaigns and improve the return on investment.
Analyzing these metrics requires different methods & tools depending on the platform and the objectives of your marketing campaign.
In conclusion, digital marketers play a crucial role in growing and improving businesses and websites by focusing on key areas such as website traffic, lead generation, conversion rates, brand awareness, and customer engagement. By analyzing these factors and implementing effective digital marketing strategies, businesses & websites can attract more customers, generate more leads, and improve their bottom line.
In today’s digital age, it is essential to have a strong online presence, and digital marketing provides businesses & websites with the tools and tactics needed to succeed in the digital world.
Look no further than Skylight-Digital!
We have been specializing in Digital Marketing for over 13 years and have collective experience of over 46 years. Let us set up your cross-domain tracking for your website and help you leverage your business!
with a focus on lead generation…
Looking for an affordable investment? We use a powerful combination of predictive data along with our Google marketing skills to ensure your company’s chances of being found on the first page of Google Search Results is great.
We strategically place your website & product offering in front of an active, relevant & location targeted audience, to send you qualified leads that your sales team can engage with.
The Google Display network is then used to follow users who did not convert, and remind them of your value proposition. Our in-depth understanding of website data ensures that the quality of leads constantly improves.
The end result: A campaign that gives you a good return on investment. The cool kids call it ROI. Then, take your digital capabilities to the next level with our range of add-ons that will ensure you stay ahead of your competition.
Make a booking today!
Skylight Digital is a certified Google Partner, with 38 years of collective digital marketing knowledge & experience.
Rory Eliot
Managing Director
+27 82 306 6230
rory@skylight-digital.co.za
Keen to explore Google marketing? Call Rory or complete the form for a free assessment.
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