Google Advertising

with Skylight Digital

Paid Advertising at it’s Best!

Google Advertising

What is Google advertising?

PPC is basically Google advertising. These are the advertisements you see above the organic Google search results. They are clearly labeled as ads and the ad space is very competitive.

This acronym stands for Pay Per Click and is the reason why Google is a billion-dollar company. Every day businesses spend millions to advertise on Google. It is a highly effective form of advertising and levels the playing field for smaller businesses.

Pay Per Click advertising is one of the most efficient ways of advertising your small to medium business because as the name states, you only pay when someone clicks on the ad. A professional PPC marketing strategist can have a well-structured ad campaign up and running for you in no time.

Be analytical and creative, finding different ways to look at results that make the most sense for your particular account

Our View on PPC


In our view Google advertising (also known as Google Adwords) is one of the best forms of digital marketing. We use it to advertise our own agency and it works like a charm. 

Paid ads offer a flexibility and affordability that very few advertising channels can provide. With PPC you can achieve any marketing goal you have. In the purest sense it provides you with traffic, and with PPC you can quickly and easily drive visitors to your website. From there you can market to them further. 

What’s also great about Google advertising is that you only pay when someone clicks on your ad (Hence the name Pay Per Click). This makes it completely different to any other types of advertising.

If you run a newspaper ad you will have to pay a flat fee. There is no guarantee that people will look at your ad or act on it. Google ads are different because you only target people who are actively looking for what you’re selling. These people are searching for information about a product or service and are in, “Buying mode.” 

Another great thing about Google advertising is that it can be highly scientific. With digital tools you can track exactly how many people click on your adverts, visit your landing page and eventually convert into buyers. This enables you to calculate your exact ROI and make improvements to your marketing efforts.

Your Google Advertising Strategy

There are many ways to approach Google advertising.

Before starting out you need to ascertain your goals and what you want to achieve. PPC is highly versatile and can be used for many things. In its most basic form, it can drive traffic to a landing page or website. 

digital marketing strategy

When visitors arrive you can provide them with information about your products and services. Other options include offering a lead magnet in exchange for their personal information. Once you have this it’s possible to market to them further.

PPC advertising also extends beyond Google search results. Most of the banner ads you see around the internet are put there by Google. PPC banner advertising is known as the Google Display Network. You have a choice when advertising with Google: you can run ads on either their search results or various properties around the internet.

Finally, paid ads also give you the ability to do something known as remarketing. What is remarketing? If you’ve ever seen an advert or clicked on it, and then seen that advert in a dozen other places…well…that is remarketing.

With technology it’s possible to track people who have clicked on your adverts. You can then display the adverts to them again and again and again. It’s like seeing an ad multiple times on television. This repetition has power and according to studies remarketing can result in conversion rates which are 300% higher than average.

What can we offer you?

Google Ads
Skylight Digital Marketing Agency

We offer full service PPC advertising. We can help you come up with the most effective strategy for your Google advertising, and will also assist you in finding the most profitable search results to advertise on. We can set up your Google ads campaign from start to finish.

You decide how much you want to spend or how many people you need to reach. We will take care of everything and also track your campaigns to keep you updated with what is going on.

PPC as Part of Your Digital Marketing Strategy

As we’ve mentioned, PPC advertising should form the bedrock of your digital marketing efforts.

There are dozens of reasons why your business should invest in paid ads. The biggest being that this form of advertising is extremely fast. PPC advertising can provide you with almost immediate results. A campaign can be set up in as little as thirty minutes and produce a measurable ROI in hours, not days or weeks.

Google Advertising

PPC advertising is also the most affordable form of advertising for small businesses. You set the budget and only pay if someone actually clicks on your adverts. Contrast this with other advertising mediums such as radio. Google Adwords is truly the best option for small businesses. And if you’re ready to take things to the next level and want to start advertising on Google, contact us now by clicking here.

What else can we do for you?

website development

Website Development

People can really over complicate web development sometimes. Yes, if you’re a big Medical Aid – you need a proper system with custom development. But if you’re a small to medium sized business, a beautiful design using a leading CMS like Shopify, WordPress, or Wix would suffice. We’ve got beautiful & affordable solutions for you.

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Search Engine Optimization

Your long term solution. The quality of your site, the relevance in its industry, and the number of quality sites with links to your content will determine whether or not Google want to recommend your site. This is done through SEO. Although results take time, SEO is sustainable once you start showing for the right keywords and phrases.

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