PPC is basically Google advertising. It’s the adverts you see above the Google search results.
This acronym stands for Pay Per Click and is the reason why Google is a billion dollar company. Every day businesses spend millions to advertise on Google. The reason why they do this is because it’s a phenomenally effective form of advertising.
In fact, PPC advertising is one of the most efficient ways of advertising your small to medium business. It’s also an incredibly fast way to get in contact with people who are actively looking for your product or service.
In our view Google advertising (also known as Google Adwords) is one of the best forms of digital marketing. We use it to advertise our own agency and it works like a charm.
Paid ads offer a flexibility and affordability that very few advertising channels can provide. With PPC you can achieve any marketing goal you have. In the purest sense it provides you with traffic, and with PPC you can quickly and easily drive visitors to your website. From there you can market to them further.
What’s also great about Google advertising is that you only pay when someone clicks on your ad (Hence the name Pay Per Click). This makes it completely different to any other types of advertising.
If you run a newspaper ad you will have to pay a flat fee. There is no guarantee that people will look at your ad or act on it. Google ads are different because you only target people who are actively looking for what you’re selling. These people are searching for information about a product or service and are in, “Buying mode.”
Another great thing about Google advertising is that it can be highly scientific. With digital tools you can track exactly how many people click on your adverts, visit your landing page and eventually convert into buyers. This enables you to calculate your exact ROI and make improvements to your marketing efforts.
Before starting out you need to ascertain your goals and what you want to achieve. PPC is highly versatile and can be used for many things. In its most basic form, it can drive traffic to a landing page or website.
When visitors arrive you can provide them with information about your products and services. Other options include offering a lead magnet in exchange for their personal information. Once you have this it’s possible to market to them further.
PPC advertising also extends beyond Google search results. Most of the banner ads you see around the internet are put there by Google. PPC banner advertising is known as the Google Display Network. You have a choice when advertising with Google: you can run ads on either their search results or various properties around the internet.
Finally, paid ads also give you the ability to do something known as remarketing. What is remarketing? If you’ve ever seen an advert or clicked on it, and then seen that advert in a dozen other places…well…that is remarketing.
With technology it’s possible to track people who have clicked on your adverts. You can then display the adverts to them again and again and again. It’s like seeing an ad multiple times on television. This repetition has power and according to studies remarketing can result in conversion rates which are 300% higher than average.
We offer full service PPC advertising. We can help you come up with the most effective strategy for your Google advertising, and will also assist you in finding the most profitable search results to advertise on. We can set up your Google ads campaign from start to finish.
You decide how much you want to spend or how many people you need to reach. We will take care of everything and also track your campaigns to keep you updated with what is going on.
There are dozens of reasons why your business should invest in paid ads. The biggest being that this form of advertising is extremely fast. PPC advertising can provide you with almost immediate results. A campaign can be set up in as little as thirty minutes and produce a measurable ROI in hours, not days or weeks.
PPC advertising is also the most affordable form of advertising for small businesses. You set the budget and only pay if someone actually clicks on your adverts. Contrast this with other advertising mediums such as radio. Google Adwords is truly the best option for small businesses. And if you’re ready to take things to the next level and want to start advertising on Google, contact us now by clicking here.
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