What Is Search Engine Optimization?
SEO (Search engine optimization) is the art of using technical knowledge relating to websites and online algorithms to ensure that your website appears in search engine results. When people use search engines they type a question or phrase and these are known in the industry as keywords or search terms.
For example, “Surf shop Cape Town” is a search term and ‘cleaning service’ is a keyword. By using various techniques it’s possible to make your website appear in the results when specific keywords are entered. There are several reasons why this is important for your business.
We live in a digital world. People use the internet for almost everything, including to search for products and services. In fact, the first place most people go when looking for something is the internet.
It doesn’t matter if they need a surf shop, plumber or barber. The majority of people are going to Google search for what they want. 20 years ago they would have looked in the Yellow Pages, but today those methods of advertising are no longer effective due to the sheer volume of businesses and the need for constant updates.
The problem is that it’s not enough to simply have a website. Your website needs to appear in the search results for keywords associated with your business. Not only that, you need to appear at the top. Why? Because the top three results in Google get the Lion’s share of clicks and traffic.
Websites in the top three positions are ten times more likely to get visited. If your website is not at the top (or at least on the first page of the results) then it may as well not exist.
Speak to us about a suitable SEO strategy for your business.
Successful SEO is not about tricking Google. It's about PARTNERING with Google to provide the best search results for Google's users.
Our View on SEO
Search engines provide an enormous opportunity for your business. No matter what your product or service is, it’s possible to market yourself through the internet and dramatically increase business. This is something that every business should be doing.
It’s also why search engine optimization on Google is so important. By optimizing your site you will slowly rise up the search results and receive more and more visitors. You can monetize these visitors in various ways. This can range from simply making them aware of your business, to providing them with information about your products or services or even (As in the case of E- Commerce) selling to them directly.
In our view, this is one of the most affordable ways of promoting small businesses. You have dozens of options for promoting your business. The most obvious are print ads, radio or television. Unfortunately these methods are extremely expensive, and out of reach for most small business people. On the other hand, any business can implement a digital marketing strategy.
Search engine marketing is also the gift that keeps on giving. Once your website reaches the top of the search results it can stay there for months or even years. This could potentially bring in thousands or even millions of visitors. Compare that to something like newspaper advertising where your ad may only appear for a single day.
It’s also why search engine optimization on Google is so important. By optimizing your site you will slowly rise up the search results and receive more and more visitors. You can monetize these visitors in various ways. This can range from simply making them aware of your business, to providing them with information about your products or services or even (As in the case of E- Commerce) selling to them directly.
In our view, this is one of the most affordable ways of promoting small businesses. You have dozens of options for promoting your business. The most obvious are print ads, radio or television. Unfortunately these methods are extremely expensive, and out of reach for most small business people. On the other hand, any business can implement a digital marketing strategy.
Search engine marketing is also the gift that keeps on giving. Once your website reaches the top of the search results it can stay there for months or even years. This could potentially bring in thousands or even millions of visitors. Compare that to something like newspaper advertising where your ad may only appear for a single day.
Your Search Engine Optimization Strategy
For an affordable investment, we combine predictive data with our Google marketing skills to ensure your company is found on the first page of Google Search Results.
Using Google Ads (pay per click), we strategically place your website & product offering in front of an active, relevant & location targeted audience, to send you qualified leads with which your sales team can engage.
The Google Display network is then used to follow those users who did not convert, and remind them of your value proposition. Our in-depth understanding of website data ensures that the quality of leads constantly improves.
The end result: A campaign that gives you a return on investment. The cool kids call it ROI. Then, take your digital capabilities to the next level with our range of add-ons that will ensure you stay ahead of your competition.
What can we offer you?
Skylight Digital is one South Africa’s biggest search engine optimization companies. Over the years we have worked with diverse brands such the Allianz Life Insurance Company, Rawson Developers and The Kempston Group.
We offer full service search engine optimization services and more. Our team will sit down with you to discuss the best possible strategy for ranking your site on Google. When this is done, we will analyze your site and work out how best to move you up the search results as fast as possible.
SEO as Part of Your Digital Marketing Strategy
Implementing a successful SEO marketing strategy could be worth millions of Rands to your business. This is no exaggeration.
What you also have to realize is that your website is costing you money. If it’s not bringing in new business then you’re basically wasting that money. This is why it’s vital that you implement an SEO marketing strategy today. Another thing you should be aware of is that search engine optimization on Google can take a very long time. It doesn’t happen overnight. This means that time is of the essence and the best time to start is now.
When it comes to search engine optimization services, we cover all bases and help you get the most bang for your buck. If what we’ve said makes sense and you’d like to learn how we can help your business feel free to get in touch with us through our contact page. You can also click here to see what we can offer you.
What else can we do for you?
Website Development
People can really over complicate web development sometimes. Yes, if you’re a big Medical Aid – you need a proper system with custom development. But if you’re a small to medium sized business, a beautiful design using a leading CMS like Shopify, WordPress, or Wix would suffice. We’ve got beautiful & affordable solutions for you.
Google PPC Advertising
Your short term solution. Done right, a Google Ads campaign can get you to the top of page one, and you only pay per click. The right search phrases, the right audience, and they’ll find you. In our experience, Google Ads can bring the most immediate results when it comes to lead generation. The goal is always to manage your cost per acquisition.
