The rise of social media has been one of the biggest developments in the history of the internet. It’s also completely revolutionized digital marketing. You see, social media offers far more than just the ability to stay connected with friends and family.
Social media platforms also provide a way for businesses to stay in touch with their customers, leverage social networks, and build their brand. Whether it’s a Facebook page or even an Instagram account, social media gives you the ability to promote products and services to millions of active users.
Marketing your business on social media is exactly the same as any other type of digital marketing, except there is one key difference. The reason why social media is so powerful (and different from other forms of digital marketing) is social networks.
Everyone is connected to social media. This connectivity means that your marketing messages have the potential to spread virally. This gives you the opportunity to have a far greater reach than with any other type of digital marketing.
Social media marketing comes with many benefits. The biggest being your ability to target customers.
Another benefit of this type of marketing is that it puts you in direct contact with potential customers. By using tools like instant messaging, you can talk directly to customers and build relationships with them. Social media gives you the ability to develop your brand, answer questions, handle problems, inform them about new products, generate leads, build your email list, and much, much more.
But probably the biggest advantage of social media marketing is that it’s addictive. According to statistics more than 2 billion people log in to platforms like Facebook every single day. Users come back over and over again, see your marketing messages, and may eventually become customers.
Finally, social media marketing is affordable. It’s not like print or media advertising where you have to pay through the nose. This makes it a great alternative for small businesses, or those who cannot go the route of traditional advertising. It’s also a great choice for large companies who have exhausted traditional advertising mediums.
Skylight Digital has a wide range of options for businesses who want to get started with social media marketing. Whether you’re looking for a simple Facebook business page or want to advertise to millions of people, we can assist you.
This includes creating and managing social media pages, providing content for those pages, running advertising campaigns, generating leads, and also tracking your success on various social media networks. We can also assist in developing a customer avatar that allows you to target the exact type of people you may buy your product or service.
Let us handle your social media marketing strategy while you focus on what’s really important.
We’ve worked with businesses in South Africa as well as international companies in places like the USA, Britain, and India. We are the premier social media marketing company in South Africa and the perfect choice for SMEs.
Skylight Digital has more than 38 years of collective digital marketing knowledge and experience.
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