Social Media Marketing

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Social Media Marketing

What is Social Media Marketing?

The rise of social media has been one of the biggest developments in the history of the internet. It’s also completely revolutionized digital marketing. You see, social media offers far more than just the ability to stay connected with friends and family.

Social media platforms also provide a way for businesses to stay in touch with their customers, leverage social networks, and build their brand. Whether it’s a Facebook page or even an Instagram account, social media gives you the ability to promote products and services to millions of active users.

Pushing a company agenda on social media is like throwing water balloons at a porcupine.

Erik Qualman
social media marketing

Marketing your business on social media is exactly the same as any other type of digital marketing, except there is one key difference. The reason why social media is so powerful (and different from other forms of digital marketing) is social networks.

Everyone is connected to social media. This connectivity means that your marketing messages have the potential to spread virally. This gives you the opportunity to have a far greater reach than with any other type of digital marketing.

For example, when someone becomes a fan of your business page on Facebook, there’s a good chance that people in their network will see that page. This means that your advertising can spread exponentially with very little effort. Ultimately, social media gives businesses almost unlimited potential to spread their marketing messages.

The Benefits Of Social Media Marketing

Social media marketing comes with many benefits. The biggest being your ability to target customers.

Options such as age, location, demographics, and interests are only the tip of the iceberg, and with sites like Facebook, you can pinpoint your exact customer avatar. No matter what type of product you’re selling, or who you’re selling to, social media allows you to find those people and advertise to them. Even the most obscure markets can be targeted.
digital marketing strategy

Another benefit of this type of marketing is that it puts you in direct contact with potential customers. By using tools like instant messaging, you can talk directly to customers and build relationships with them. Social media gives you the ability to develop your brand, answer questions, handle problems, inform them about new products, generate leads, build your email list, and much, much more.

But probably the biggest advantage of social media marketing is that it’s addictive. According to statistics more than 2 billion people log in to platforms like Facebook every single day. Users come back over and over again, see your marketing messages, and may eventually become customers.

Finally, social media marketing is affordable. It’s not like print or media advertising where you have to pay through the nose. This makes it a great alternative for small businesses, or those who cannot go the route of traditional advertising. It’s also a great choice for large companies who have exhausted traditional advertising mediums.

What Can We Do For Your Social Media Marketing Strategy?

Social Media Marketing Strategy

Skylight Digital has a wide range of options for businesses who want to get started with social media marketing. Whether you’re looking for a simple Facebook business page or want to advertise to millions of people, we can assist you.

This includes creating and managing social media pages, providing content for those pages, running advertising campaigns, generating leads, and also tracking your success on various social media networks. We can also assist in developing a customer avatar that allows you to target the exact type of people you may buy your product or service.

Let us handle your social media marketing strategy while you focus on what’s really important.

We’ve worked with businesses in South Africa as well as international companies in places like the USA, Britain, and India. We are the premier social media marketing company in South Africa and the perfect choice for SMEs.

Pro Tips For Your Social Media Marketing

Skylight Digital has more than 38 years of collective digital marketing knowledge and experience.

Over the years we’ve run hundreds of social media campaigns and worked with dozens of companies big and small. What we can do for your business goes well beyond the usual social media marketing tips. We have world-class, in-depth knowledge in this field. The type of knowledge can only come from decades of hands-on experience.
Social Media Marketing
Our team understands digital marketing inside and out. Let us put this wealth of experience to work for you. Social media marketing can be utilized by almost any kind of business, no matter what your product or service may be. This includes both major brands and small businesses alike. To learn more, or find out if your business can be advertised on social media, drop us a line by visiting our contact page. You can also click here to see what we have on offer.

What else can we do for you?

website development

Website Development

People can really over complicate web development sometimes. Yes, if you’re a big Medical Aid – you need a proper system with custom development. But if you’re a small to medium sized business, a beautiful design using a leading CMS like Shopify, WordPress, or Wix would suffice. We’ve got beautiful & affordable solutions for you.

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Search Engine Optimization

Your long term solution. The quality of your site, the relevance in its industry, and the number of quality sites with links to your content will determine whether or not Google want to recommend your site. This is done through SEO. Although results take time, SEO is sustainable once you start showing for the right keywords and phrases.

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